No matter what stage of performance your business is at, it’s always vital to ensure that your sales team stay motivated. After all, they’re helping to build the revenue that keeps the business going. There are umpteen tactics to inspire your sales team out there, but we’ve hand-selected 6 that we think are key to motivation.
1. Trust-Building in Your Sales Team is Crucial
Let trust cultivate between you and your team. Always be honest and transparent. If your team don’t trust you, it becomes increasingly difficult to motivate them. Why should they listen to someone they don’t trust? Do you want your team to feel driven, ambitious and inspired? Well, make them feel that way.
2. Internalise Your Company Vision and Values
This also links to trust. If YOU can’t practise what you preach, how will anyone trust you? Be the example you want to set. Your company values underpin your culture and guide your relationships with stakeholders. If they include being open and honest – be that. If they are focused around teamwork and mutual respect – let this be known.
3. Initiate Team-Building Exercises
Team-building exercises test team collaboration to the limit, provide an unmatched bonding experience, and identify team members’ strengths and weaknesses.We can almost predict the assembly of groans and eye-rolls. But team-building exercises don’t have to be cheesy or mundane. Why not make them fun?
4. Set Realistic Goals for Your Sales Team
We’re not telling you to throw your ambition out of the window. We’re just suggesting that it’s best to set goals that are within the realms of what your sales team can achieve. If the focus is overly centred on hitting a sales target that doesn’t seem attainable, chances are your team will feel heaps of pressure, with disheartenment and disappointment in tow.
5. Make Team Members’ Lives Easier
If you haven’t already, think about implementing a CRM system. Not only are they extremely advantageous to the growth of a business, they add simplicity and efficiency to a salesperson’s job. Your sales team can identify their most valuable customers, access real-time reports and information, and follow up with leads consistently.
6. Acknowledge All Wins – Big or Small
Ask your team members to note down all the successes they’ve had in a given day/week. This is great for uplifting and opening their eyes to good things they’ve made happen, even if the complete outcome you’re after hasn’t yet been achieved. Recognising and rewarding the team or a certain team member for their triumphs can amplify motivation in any department. Have you incorporated this into your business?
